Thursday, May 7, 2009

Volvo - Eye Candy For Executives


The Volvo S80 is something quite contrary compared to what I was expecting when tasked with this article; I was expecting something dowdier, less elegant and considerably chunkier. What I was presented with was an example of aesthetic and engineering expertise.
The Volvo S80, when furnished with the full luxury specification, isn’t a cheap vehicle by any stretch of the imagination. At slightly less than £40,000 if it wasn’t a Very good car it would have to have been carved from Mount Olympus by naked, voluptuous maidens, overseen by Zeus himself. As it stands, it is an extraordinary vehicle that on initial impressions seems to outshine the various competitor models; the Volkswagen Phaeton and the Honda Legend included. There is, however, one competitor that would probably have something to say about this Swedish upstart. I speak of the Jaguar XF.
A fully spec-ed Jaguar XF is around £15,000 more expensive than its Volvo counterpart, which is obviously going to push more people toward the S80, but Jaguars are infinitely cooler and more desirable than any Volvo ever created…and who would put a price on that? The basic model Jaguar XF is a few grand less than the fully spec-ed Volvo S80 and I can’t help but think that because of the social kudos and Jaguar legacy, the buying public are going to gravitate towards the Jag.

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