Thursday, May 28, 2009

Volvo Cars Recommends Kids To Travel Rearward Facing

By Glady ReignVolvo Cars, the company famed for its safety initiatives and innovations, recommends that small children should travel in rearward facing child restraints for as long as possible - at least until they are three to four years old. Older children, on the other hand, are advised to use a booster cushion until they are 140 centimeters tall and at least ten years old.The Swedish automaker’s recommendation is based on real life accidents blended with advanced research at Volvo Cars' state-of-the-art crash laboratory. Volvo is absorbed in finding new ways to reduce road injuries - this is why it is focusing on safety development. For four decades now, the automaker is studying child safety as part of its philosophy.Volvo started researching child safety in the early 1960's. This was a time when space journeys were hot news. On the black and white TV screen you could see the astronauts lying on their backs to even out the forces during take-off and landing. Using the entire back to spread the forces was incorporated in the first child restraint prototype, which was tested in 1964. Since then, Volvo Cars has been setting the standard in child safety.Volvo’s founders Assar Gabrielsson and Gustaf Larson said, "Cars are driven by people. The guiding principle behind everything we make at Volvo therefore, is - and must remain - safety." And the philosophy still stands up to the present time. Since its inception, the automaker has launched numerous safety milestones like Volvo park lights, three-safety belt, airbags, seatbelt with pretensioners, rearward facing child restraint, and other remarkable equipment.

Friday, May 8, 2009

Volvo Cars of North America Inc. executive VP Bill Hoover

Until now, Volvo's Bill Hoover has had one of the most stable jobs in the auto industry.
But as part of a major shakeup at Volvo Cars of North America Inc., Hoover is leaving U.S. headquarters for the first time in his career, and another 50 or so jobs will be moved from the central office to "virtual" offices in the field.
Hoover is transferring in September, from executive vice president in Rockleigh, N.J., to executive vice president of Volvo Cars Asia in Singapore, a newly created subsidiary that is charged with doubling sales in Pacific Rim countries like Taiwan, Australia ...

Thursday, May 7, 2009

Volvo - Eye Candy For Executives


The Volvo S80 is something quite contrary compared to what I was expecting when tasked with this article; I was expecting something dowdier, less elegant and considerably chunkier. What I was presented with was an example of aesthetic and engineering expertise.
The Volvo S80, when furnished with the full luxury specification, isn’t a cheap vehicle by any stretch of the imagination. At slightly less than £40,000 if it wasn’t a Very good car it would have to have been carved from Mount Olympus by naked, voluptuous maidens, overseen by Zeus himself. As it stands, it is an extraordinary vehicle that on initial impressions seems to outshine the various competitor models; the Volkswagen Phaeton and the Honda Legend included. There is, however, one competitor that would probably have something to say about this Swedish upstart. I speak of the Jaguar XF.
A fully spec-ed Jaguar XF is around £15,000 more expensive than its Volvo counterpart, which is obviously going to push more people toward the S80, but Jaguars are infinitely cooler and more desirable than any Volvo ever created…and who would put a price on that? The basic model Jaguar XF is a few grand less than the fully spec-ed Volvo S80 and I can’t help but think that because of the social kudos and Jaguar legacy, the buying public are going to gravitate towards the Jag.


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